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Promotional culture and convergence :

Promotional culture and convergence : markets, methods, media / edited by Helen Powell. - Milton Park, Abingdon, Oxon : Routledge, 2013. - x, 238 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780415672795 (hardback) 9780415672801 (paperback)

LCCN: 2012037242

Subjects--Topical Terms:
Internet advertising.
Interactive marketing.
Branding (Marketing)

LC Class. No.: HF6146.I58 / P76 2013

Dewey Class. No.: 658.8

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Catholic University of Zimbabwe LibraryOnline Public Access Catalogue(OPAC)

Promotional culture and convergence :

OPENING HOURS

Closed for Mass:

CALL SUPPORT

LOCATION

Other Links

Catholic University of Zimbabwe Library
Online Public Access Catalogue
(OPAC)