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Mass communication theory :

Baran, Stanley J.

Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - 3rd ed. - Belmont, CA : Thomson/Wadsworth, c2003. - xviii, 406 p. ; 24 cm. - Wadsworth series in mass communication & journalism . - Wadsworth series in mass communication and journalism. .

Includes bibliographical references (p. 383-398) and index.

ISBN: 0534561632

LCCN: 2002107738

Subjects--Topical Terms:
Mass media--Philosophy.

LC Class. No.: P90 / .B285 2003

Dewey Class. No.: 302.23/01

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Catholic University of Zimbabwe Library
Online Public Access Catalogue
(OPAC)