Mastering Strategic Management
Mastering Strategic Management
- 1 online resource
- Open textbook library. .
Chapter 1: Mastering Strategy: Art and Science -- Chapter 2: Leading Strategically -- Chapter 3: Evaluating the External Environment -- Chapter 4: Managing Firm Resources -- Chapter 5: Selecting Business-Level Strategies -- Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves -- Chapter 7: Competing in International Markets -- Chapter 8: Selecting Corporate-Level Strategies -- Chapter 9: Executing Strategy through Organizational Design -- Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility --
Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a "capstone" course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course. An updated version is available from Virginia Tech's Pamplin College of Business in association with Virginia Tech Publishing: https://vtechworks.lib.vt.edu/handle/10919/99282
In English.
Business--Textbooks
Management--Textbooks
HF5001 HD30.4
Chapter 1: Mastering Strategy: Art and Science -- Chapter 2: Leading Strategically -- Chapter 3: Evaluating the External Environment -- Chapter 4: Managing Firm Resources -- Chapter 5: Selecting Business-Level Strategies -- Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves -- Chapter 7: Competing in International Markets -- Chapter 8: Selecting Corporate-Level Strategies -- Chapter 9: Executing Strategy through Organizational Design -- Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility --
Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a "capstone" course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course. An updated version is available from Virginia Tech's Pamplin College of Business in association with Virginia Tech Publishing: https://vtechworks.lib.vt.edu/handle/10919/99282
In English.
Business--Textbooks
Management--Textbooks
HF5001 HD30.4