promotional strategy managing the marketing communications process.
Schleede,G.JOHN,Dr.
promotional strategy managing the marketing communications process. - ed. - Boston : Irwin, 1991. - 445 p. : ill ; cm.
9780256088434 : $
communication process.
promotional strategy managing the marketing communications process. - ed. - Boston : Irwin, 1991. - 445 p. : ill ; cm.
9780256088434 : $
communication process.