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Ketchen, Dave,

Mastering strategic management / Dave Ketchen, Jeremy Short. - 1 online resource (338 pages)

This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. Title from BC Campus website. This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.

"Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. The second way Dave and Jeremy capture student interest through their textbook is by using a real-world company as the running example in each chapter. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the "strategy at the movies" feature in each chapter that links course concepts with a popular motion picture. You can expect Mastering Strategic Management by Dave Ketchen and Jeremy Short to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course."--BCcampus website.

Source: BCOpenCampus CostFree FormOnline AccessOpen

Subjects--Topical Terms:
Strategic planning--Textbooks.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD30.28 / K48 2013