Introducing marketing /
Burnett, John, 1944-
Introducing marketing / Title on pdf header: Core concepts of marketing John Burnett. - 1 online resource.
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
"Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products."--BCcampus website.
BCOpenCampus CostFree FormOnline AccessOpen
Marketing--Textbooks.
Electronic books.
HF5415 / B87 2011
Introducing marketing / Title on pdf header: Core concepts of marketing John Burnett. - 1 online resource.
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
"Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products."--BCcampus website.
BCOpenCampus CostFree FormOnline AccessOpen
Marketing--Textbooks.
Electronic books.
HF5415 / B87 2011