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Poepsel, Mark,

Media, society, culture and you : an introductory mass communication text / Mark Poepsel. - 1 online resource (v, 110 pages) : illustrations

This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.

1. Media, Society, Culture and You -- 2. Digital Culture and Social Media -- 3. Media Literacy and Media Studies Research -- 4. Film and Bricolage -- 5. Television through Time -- 6. Music Recording, "Sharing" and the Information Economy -- 7. Radio Broadcasting, Podcasting and "Superbug Media" -- 8. Digital Gaming -- 9. Newspapers and Digital News -- 10. Advertising, Public Relations and Propaganda

"Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change"--BC Campus website.

Subjects--Topical Terms:
Mass media and culture--Textbooks.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: P94.6 / .P64 2018eb