Sustainable innovation and entrepreneurship
Sustainable innovation and entrepreneurship [electronic resource] /
edited by Rolf Wüstenhagen ... [et al.].
- Cheltenham ; Northampton, Mass. : Edward Elgar, c2008.
- 1 online resource (xxxi, 317 p.) : ill.
- New perspectives in research on corporate sustainability .
- New perspectives in research on corporate sustainability. .
Includes bibliographical references and index.
pt. 1. Sustainable entrepreneurship -- pt. 2. Sustainable corporate venturing and intrapreneurship -- pt. 3. Customer adoption of and marketing for sustainability innovation -- pt. 4. Investors and policy.
In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models.
9781848441552 (e-book)
2008924982
Technological innovations--Environmental aspects.
Entrepreneurship--Environmental aspects.
Management--Environmental aspects.
Sustainable development.
Electronic books.
HC79.T4 / S885 2008
658.4/08
Includes bibliographical references and index.
pt. 1. Sustainable entrepreneurship -- pt. 2. Sustainable corporate venturing and intrapreneurship -- pt. 3. Customer adoption of and marketing for sustainability innovation -- pt. 4. Investors and policy.
In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models.
9781848441552 (e-book)
2008924982
Technological innovations--Environmental aspects.
Entrepreneurship--Environmental aspects.
Management--Environmental aspects.
Sustainable development.
Electronic books.
HC79.T4 / S885 2008
658.4/08