Catholic University of Zimbabwe Library
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Entrepreneurial behaviour :

Entrepreneurial behaviour : unveiling the cognitive and emotional aspects of entrepreneurship / Andrea Caputo (University of Lincoln, UK), Massimiliano M. Pellegrini (University of Rome Tor Vergata, Italy). - 1 online resource (352 pages). - Entrepreneurial behaviour .

Includes index.

Includes bibliographical references.

The success, longevity, and survival of SMEs are deeply linked to the effectiveness of individual decision-making processes, and established firms need to develop an entrepreneurial and innovative decision-making processes to maintain competitive advantages in a continuously changing and increasingly turbulent environment.

9781789735093


Entrepreneurship--Psychological aspects.
Business & Economics--Entrepreneurship.
Entrepreneurship.

HB615 / .E58 2020

658.421

658.9

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