Catholic University of Zimbabwe Library
Online Public Access Catalogue
(OPAC)

Marketing in a digital world /

Marketing in a digital world / edited by Aric Rindfleisch and Alan J. Malter. - 1 online resource (xxiii, 217 pages) ; cm. - Review of marketing research, volume 16 1548-6435 ; . - Review of marketing research ; v. 16. .

Includes index.

9781787563391 (e-book)


Marketing.
Digital media.
Business & Economics--Marketing--General.
Sales & marketing.

HF5415 / .M37 2019

658.8

658.8

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