Market research methods in the sports industry /
�Seri�c, Neven,
Market research methods in the sports industry / Neven �Seri�c, Jasenko Ljubica. - 1 online resource (xx, 232 pages)
Includes index.
Includes bibliographical references.
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In 'Market Research in the Sports Industry', Jasenko Ljubica and Neven �Seri�c provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
9781787541917 (e-book)
Sports--Marketing.
Marketing research--Methodology.
Sports--Economic aspects.
Business & Economics--Marketing--General.
Sales & marketing.
GV716 / .S47 2018
338.47796
796
Market research methods in the sports industry / Neven �Seri�c, Jasenko Ljubica. - 1 online resource (xx, 232 pages)
Includes index.
Includes bibliographical references.
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In 'Market Research in the Sports Industry', Jasenko Ljubica and Neven �Seri�c provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
9781787541917 (e-book)
Sports--Marketing.
Marketing research--Methodology.
Sports--Economic aspects.
Business & Economics--Marketing--General.
Sales & marketing.
GV716 / .S47 2018
338.47796
796