Wellness in Whiteness
Mire, Amina
Wellness in Whiteness Biomedicalization and the Promotion of Whiteness and Youth among Women / Amina Mire. - 1 online resource (1 p.) - Routledge Research in Gender and Society . - Routledge Research in Gender and Society .
Access copy available to the general public.
This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of 'ageless beauty', 'brightened', youthful skin and solutions to 'pigmentation problems' for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.
9781351234146
Social Science / Gender Studies
Social sciences
Electronic books.
Wellness in Whiteness Biomedicalization and the Promotion of Whiteness and Youth among Women / Amina Mire. - 1 online resource (1 p.) - Routledge Research in Gender and Society . - Routledge Research in Gender and Society .
Access copy available to the general public.
This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of 'ageless beauty', 'brightened', youthful skin and solutions to 'pigmentation problems' for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.
9781351234146
Social Science / Gender Studies
Social sciences
Electronic books.