Pop City
Youjeong, Oh
Pop City Korean Popular Culture and the Selling of Place / Oh Youjeong. - 1 online resource (253 p.)
Access copy available to the general public.
This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be "sold" just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.
9781501730733
Social Science / Anthropology / Cultural & Social
Social sciences
Electronic books.
Pop City Korean Popular Culture and the Selling of Place / Oh Youjeong. - 1 online resource (253 p.)
Access copy available to the general public.
This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be "sold" just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.
9781501730733
Social Science / Anthropology / Cultural & Social
Social sciences
Electronic books.