Catholic University of Zimbabwe Library
Online Public Access Catalogue
(OPAC)

Communication and persuasion :

Hovland, Carl Iver, 1912-.

Communication and persuasion : psychological studies of opinion change / by Carl I. Hovland, Irving L. Janis, and Harold H. Kelley. - New Haven : Yale University Press, 1953. - xii, 315 p. : illus. ; 24 cm.

Includes bibliographies.

53007776


Communication.
Persuasion (Rhetoric)
Psychology, Applied.

P90 / .H69

808

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