Communication and persuasion :
Hovland, Carl Iver, 1912-.
Communication and persuasion : psychological studies of opinion change / by Carl I. Hovland, Irving L. Janis, and Harold H. Kelley. - New Haven : Yale University Press, 1953. - xii, 315 p. : illus. ; 24 cm.
Includes bibliographies.
53007776
Communication.
Persuasion (Rhetoric)
Psychology, Applied.
P90 / .H69
808
Communication and persuasion : psychological studies of opinion change / by Carl I. Hovland, Irving L. Janis, and Harold H. Kelley. - New Haven : Yale University Press, 1953. - xii, 315 p. : illus. ; 24 cm.
Includes bibliographies.
53007776
Communication.
Persuasion (Rhetoric)
Psychology, Applied.
P90 / .H69
808