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Strategic advertising management /

Percy, Larry.

Strategic advertising management / Larry Percy, Richard Elliott. - 2nd ed. - xviii, 335 pages., 10 pages. of color. plates : illustrations. ; 25 cm.

ISBN: 0199274894

LCCN: 2005012353

Subjects--Topical Terms:
Sales promotion.
Advertising
Strategic planning.
Communication in marketing.

LC Class. No.: HF5438.5 / PER

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Strategic advertising management /

OPENING HOURS

Closed for Mass:

CALL SUPPORT

LOCATION

Other Links

Catholic University of Zimbabwe Library
Online Public Access Catalogue
(OPAC)