Strategic Brand Management :
Keller, Kevin Lane.
Strategic Brand Management : building ,measuring,and managing brand equity. - 2nd ed. - New Jersey : Prentice Hall, 2003. - 788 p. ; cm.
index.
9780131105836 : $25.00
brading--marketing.
Strategic Brand Management : building ,measuring,and managing brand equity. - 2nd ed. - New Jersey : Prentice Hall, 2003. - 788 p. ; cm.
index.
9780131105836 : $25.00
brading--marketing.