Marketing management (Record no. 12622)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00427 a2200133 4500 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Medium | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273718567 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | enk |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall |
| Date of publication, distribution, etc. | 2009 |
| 084 ## - | |
| -- | HF5415.13 .M35224 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii, 889 p. : ill. (some col.) |
| Other physical details | 29 cm. |
| Dimensions | xxxviii, 889 p. : ill. (some col.) ; 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Philip Kotler ... [et al.]. |
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