Promotional strategy: managing the marketing communications process (Record no. 16749)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191206s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 256122407 |
| 090 ## - | |
| -- | HF5415E65 |
| 245 #0 - TITLE STATEMENT | |
| Title | Promotional strategy: managing the marketing communications process |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Irwin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | The Irwin series in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | cc1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xv, 624 p. : ill. (some col.) ; 24 cm." |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CUZ Bulawayo Campus | CUZ Bulawayo Campus | 06.12.2019 | CUB00467 | HF5415E65 | BBK001421 | 03.04.2025 | 06.12.2019 | OS Book |