Catholic University of Zimbabwe Library
Online Public Access Catalogue
(OPAC)

Controversies in contemporary advertising / (Record no. 17394)

MARC details
000 -LEADER
fixed length control field 01205cam a2200313 i 4500
001 - CONTROL NUMBER
control field 17659146
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130314t20142014cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013008875
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452261072 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1452261075 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number SHE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sheehan, Kim.
245 10 - TITLE STATEMENT
Title Controversies in contemporary advertising /
Statement of responsibility, etc. Kim Bartel Sheehan, University of Oregon.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice [2014]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2014
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 311 pages ;
Dimensions 24 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type OS Book
336 ## - CONTENT TYPE
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction CUZ Harare Campus CUZ Harare Campus Open Shelf 23.09.2020 Book Aid International 27.97 CU14255   HF5823S4854 BK008585 22.05.2025 1 23.09.2020 OS Book

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