MARC details
| 000 -LEADER |
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| fixed length control field |
04027nam a2200337 4500 |
| 001 - CONTROL NUMBER |
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| control field |
OTLid0000143 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MnU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201105133300.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d s |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180907s2016 mnu o 0 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
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| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MnU |
| Language of cataloging |
eng |
| Transcribing agency |
MnU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
P91.3 |
| 245 00 - TITLE STATEMENT |
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| Title |
Understanding Media and Culture |
| Remainder of title |
An Introduction to Mass Communication |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Name of producer, publisher, distributor, manufacturer |
Open Textbook Library |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Name of producer, publisher, distributor, manufacturer |
University of Minnesota Libraries Publishing |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource |
| 490 0# - SERIES STATEMENT |
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| Series statement |
Open textbook library. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1: Media and Culture -- Chapter 2: Media Effects -- Chapter 3: Books -- Chapter 4: Newspapers -- Chapter 5: Magazines -- Chapter 6: Music -- Chapter 7: Radio -- Chapter 8: Movies -- Chapter 9: Television -- Chapter 10: Electronic Games and Entertainment -- Chapter 11: The Internet and Social Media -- Chapter 12: Advertising and Public Relations -- Chapter 13: Economics of Mass Media -- Chapter 14: Ethics of Mass Media -- Chapter 15: Media and Government -- Chapter 16: The Future of Mass Media |
| 520 0# - SUMMARY, ETC. |
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| Summary, etc. |
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture - and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media - not their content - was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future. |
| 542 1# - INFORMATION RELATING TO COPYRIGHT STATUS |
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| Copyright statement |
Attribution-NonCommercial-ShareAlike |
| 546 ## - LANGUAGE NOTE |
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| Language note |
In English. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Description based on print resource |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Communication |
| Form subdivision |
Textbooks |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Open Textbook Library |
| Relator term |
distributor |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://open.umn.edu/opentextbooks/textbooks/143">https://open.umn.edu/opentextbooks/textbooks/143</a> |
| Public note |
Access online version |
