MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02455nam a2200385 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
OTLid0000360 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MnU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201105133321.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d s |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180907s2016 mnu o 0 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MnU |
| Language of cataloging |
eng |
| Transcribing agency |
MnU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P91.3 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PE1408 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberts, Jasmine |
| Relator term |
author |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Writing for Strategic Communication Industries |
| Statement of responsibility, etc. |
Jasmine Roberts |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
Open Textbook Library |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
Ohio State University Libraries |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Open textbook library. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: Defining Strategic Communication -- Chapter 2: Media Writing--Conventions, Culture, and Style -- Chapter 3: Strategic Communication Ethics -- Chapter 4: News Value -- Chapter 5: News Writing Basics -- Chapter 6: Feature Writing -- Chapter 7: Public Relations Industry -- Chapter 8: Media Relations -- Chapter 9: Public Relations Writing -- Chapter 10: Social Media--Uses and Messaging -- Chapter 11: Advertising Industry -- Chapter 12: Creating a Writing Portfolio |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation. |
| 542 1# - INFORMATION RELATING TO COPYRIGHT STATUS |
|---|
| Copyright statement |
Attribution-NonCommercial |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on online resource |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Humanities |
| Form subdivision |
Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication |
| Form subdivision |
Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Rhetoric |
| Form subdivision |
Textbooks |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Open Textbook Library |
| Relator term |
distributor |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://open.umn.edu/opentextbooks/textbooks/360">https://open.umn.edu/opentextbooks/textbooks/360</a> |
| Public note |
Access online version |
