Introducing Marketing (Record no. 19775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01913nam a2200361 4500 |
| 001 - CONTROL NUMBER | |
| control field | OTLid0000388 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MnU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201105133322.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d s |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180907s2011 mnu o 0 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MnU |
| Language of cataloging | eng |
| Transcribing agency | MnU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5001 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Introducing Marketing |
| Statement of responsibility, etc. | John Burnett |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Open Textbook Library |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | BCcampus |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 490 0# - SERIES STATEMENT | |
| Series statement | Open textbook library. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introducing marketing -- 2. Understanding and approaching the market -- 3. Marketing research: an aid to decision making -- 4. Understanding buyer behavior -- 5. External considerations in marketing -- 6. Marketing in global markets -- 7. Introducing and managing the product -- 8. Communicating to mass markets -- 9. Pricing the product -- 10. Channel concepts: distributing the product |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc. | Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. |
| 542 1# - INFORMATION RELATING TO COPYRIGHT STATUS | |
| Copyright statement | Attribution |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on online resource |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| Form subdivision | Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Textbooks |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Open Textbook Library |
| Relator term | distributor |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://open.umn.edu/opentextbooks/textbooks/388">https://open.umn.edu/opentextbooks/textbooks/388</a> |
| Public note | Access online version |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Digital Library | Online Access | 05.11.2020 | HF5001 | 05.11.2020 | https://open.umn.edu/opentextbooks/textbooks/388 | 05.11.2020 | eBook |