Media Innovation and Entrepreneurship (Record no. 19889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03744nam a2200361 4500 |
| 001 - CONTROL NUMBER | |
| control field | OTLid0000507 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MnU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201105133335.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d s |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180907s2017 mnu o 0 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MnU |
| Language of cataloging | eng |
| Transcribing agency | MnU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| 245 00 - TITLE STATEMENT | |
| Title | Media Innovation and Entrepreneurship |
| Statement of responsibility, etc. | Michelle Ferrier |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Open Textbook Library |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Rebus Community |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 490 0# - SERIES STATEMENT | |
| Series statement | Open textbook library. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ForewordPreface from the EditorsDeveloping the Entrepreneurial Mindset -- Developing the Entrepreneurial Mindset -- Taking Risks and Building Resilience on the Path to Innovation -- From the Field: Q&A With a Young Innovator -- What's an Intrapreneur? And How Do I Become One? -- Looking Ahead -- Ideation -- Ideation -- Looking Ahead -- Customer Discovery -- Customer Discovery for Content and Tech Startups -- Looking Ahead -- Business Models for Content & Technology Ventures -- Business Models for Content and Technology Plays -- From the Field: Refining Our Business Plan Was the Key to Attracting Our First Investor -- From the Field: Writing a Business Plan & Budget -- Nonprofit Model Development -- Nonprofit Model Development -- From the Field: The Knoxville Experiment -- Exercise: Being a Media Nonprofit -- Freelancing as Entrepreneurship and Consulting as Business Models -- Freelancing as Entrepreneurship and Consulting as Business Models -- From the Field: How to Get and Keep Gigs as a Freelance Journalist -- From the Field: How I Ditched the 9 to 5 and Built a Business I Could Live With -- Looking Ahead -- Startup Funding -- Startup Funding: Introduction -- Startup Funding: Why Funding -- Startup Funding: Traditional Venture Funding -- Startup Funding: Nontraditional Funding Sources -- Startup Funding: Crowdfunding -- From the Field: Friends, Family and Fools Funding -- From the Field: The Journey from Listening to Leader -- From the Field: Your Kickstarter Campaign is a Story -- Looking Ahead -- Pitching Ideas -- Pitching Ideas -- From the Field: The Perfect Pitch -- Looking Ahead -- Marketing Your Venture to Audiences -- Marketing Your Venture to Audiences -- Marketing Your Venture: Engagement and Analytics -- Looking Ahead -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges -- From the Field: A Short History of Silicon Valley -- Planned AdditionsInstructor ResourcesGlossaryAcknowledgementsAbout the AuthorsCover CreditsLicense & Remixing InformationHelp to Expand This Book!For Beta TestersSuggestion Box |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc. | This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors. |
| 542 1# - INFORMATION RELATING TO COPYRIGHT STATUS | |
| Copyright statement | Attribution |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print resource |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| Form subdivision | Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrier, Michelle |
| Relator term | editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mays, Elizabeth |
| Relator term | editor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Open Textbook Library |
| Relator term | distributor |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://open.umn.edu/opentextbooks/textbooks/507">https://open.umn.edu/opentextbooks/textbooks/507</a> |
| Public note | Access online version |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Digital Library | Online Access | 05.11.2020 | P91.3 | 05.11.2020 | https://open.umn.edu/opentextbooks/textbooks/507 | 05.11.2020 | eBook |