MARC details
| 000 -LEADER |
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| fixed length control field |
02778nam a2200373 4500 |
| 001 - CONTROL NUMBER |
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| control field |
OTLid0000659 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MnU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201105133350.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d s |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190126s2012 mnu o 0 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
|
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MnU |
| Language of cataloging |
eng |
| Transcribing agency |
MnU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5001 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
eMarketing - The Essential Guide to Online Marketing |
| Statement of responsibility, etc. |
Rob Stokes |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
Open Textbook Library |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
BCcampus |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Open textbook library. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: Introduction to eMarketing -- Chapter 2: E-mail Marketing -- Chapter 3: Online Advertising -- Chapter 4: Affiliate Marketing -- Chapter 5: Search Engine Marketing -- Chapter 6: Search Engine Optimization -- Chapter 7: Pay per Click Advertising -- Chapter 8: Social Media -- Chapter 9: Crowdsourcing -- Chapter 10: Viral Marketing -- Chapter 11: Online Reputation Management -- Chapter 12: Web Public Relations -- Chapter 13: Web Site Development and Design -- Chapter 14: Online Copywriting -- Chapter 15: Web Analytics and Conversion Optimization -- Chapter 16: Mobile Marketing -- Chapter 17: Customer Relationship Management -- Chapter 18: Market Research -- Chapter 19: eMarketing Strategy |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index. |
| 542 1# - INFORMATION RELATING TO COPYRIGHT STATUS |
|---|
| Copyright statement |
Attribution-NonCommercial-ShareAlike |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print resource |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| Form subdivision |
Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stokes, Rob |
| Relator term |
author |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Open Textbook Library |
| Relator term |
distributor |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://open.umn.edu/opentextbooks/textbooks/659">https://open.umn.edu/opentextbooks/textbooks/659</a> |
| Public note |
Access online version |
