MARC details
| 000 -LEADER |
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| fixed length control field |
02483nam a22003497a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
102578 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
KnowledgeUnlatched |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303105140.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr u|||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210129p20172019ne o u00| u eng d |
| 037 ## - SOURCE OF ACQUISITION |
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| Institution to which field applies |
BiblioBoard |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789048531677 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
https://library.biblioboard.com/ext/api/media/f2dcd288-a312-4d9a-8983-4342614f676c/assets/thumbnail.jpg |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
ScCtBLL |
| Transcribing agency |
ScCtBLL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Christiansen, Paul |
| Relator term |
author. |
| 245 00 - TITLE STATEMENT |
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| Title |
Orchestrating Public Opinion |
| Remainder of title |
How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 / |
| Statement of responsibility, etc. |
Paul Christiansen. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Name of producer, publisher, distributor, manufacturer |
Amsterdam University Press, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (278 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access copy available to the general public. |
| Standardized terminology for access restriction |
Unrestricted |
| Source of term |
star |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Description based on print version record. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
KU Select 2018: HSS Backlist Books |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Social Science |
| Source of heading or term |
bisacsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Social sciences |
| 655 #0 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic books. |
| 758 ## - |
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Is found in: |
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Knowledge Unlatched |
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https://openresearchlibrary.org/module/2774bc74-146a-484f-a7ba-ab1d6a09bbfb |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://openresearchlibrary.org/content/f2dcd288-a312-4d9a-8983-4342614f676c">https://openresearchlibrary.org/content/f2dcd288-a312-4d9a-8983-4342614f676c</a> |
| Public note |
View this content on Open Research Library. |
| -- |
0 |
