MARC details
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04191cam a22006134a 4500 |
| 001 - CONTROL NUMBER |
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muse95585 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MdBmJHUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20210127151850.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr||||||||nn|n |
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171010s2016 uik o 00 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780995527713 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
0995527717 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9780995527706 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1006344001 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MdBmJHUP |
| Transcribing agency |
MdBmJHUP |
| 245 00 - TITLE STATEMENT |
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| Title |
On Curiosity |
| Remainder of title |
The Art of Market Seduction / |
| Statement of responsibility, etc. |
Franck Cochoy ; translated by Jaciara T. Lira |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Name of producer, publisher, distributor, manufacturer |
Mattering Press, |
| 264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Name of producer, publisher, distributor, manufacturer |
Project MUSE, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (1 online resource) |
| 500 ## - GENERAL NOTE |
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| General note |
Originally published as: De la curiosite: L'art de la seduction marchande |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity. -- 2. Bluebeard: Towards the Marketisation of Curiosity. -- 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors. -- 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix . -- 5. 'Closer' Door-closer Closer |
| 506 0# - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Open Access |
| Standardized terminology for access restriction |
Unrestricted online access |
| Source of term |
star |
| 520 8# - SUMMARY, ETC. |
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| Summary, etc. |
What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies ... In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least! |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Economics |
| General subdivision |
Sociological aspects |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00902213 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Curiosity |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00885290 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00876238 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Ökonomische Anthropologie |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Wirtschaftssoziologie |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Konsumsoziologie |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Sozialpsychologie |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marktpsychologie |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Verbraucherverhalten |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Verführung |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Neugier |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketingstrategie |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Werbung |
| Source of heading or term |
gnd |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Curiosity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Economics |
| General subdivision |
Sociological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing. |
| 655 #7 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Macknight, Vicki |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Project Muse. |
| Relator term |
distributor |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Book collections on Project MUSE. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Public note |
Full text available: |
| Uniform Resource Identifier |
<a href="https://muse.jhu.edu/book/81378/">https://muse.jhu.edu/book/81378/</a> |
