MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02922cam a2200409 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
bcotR000156 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210215102153.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn ---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160819s2012 dcu o 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)959336725 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
BCOpenCampus |
| Terms of availability |
CostFree |
| Form of issue |
FormOnline |
| Additional format characteristics |
AccessOpen |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BNM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
CaBSKC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
S76 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stokes, Rob, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
eMarketing : |
| Remainder of title |
the essential guide to online marketing / |
| Statement of responsibility, etc. |
Rob Stokes. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
Saylor Academy, |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
BCcampus, BC Open Textbook Project |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (492 pages) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index."--BC Campus website. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Made available online by BCcampus BC Open Textbook Project. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on online resource; title from pdf title page (viewed on August 19, 2016). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| Form subdivision |
Textbooks. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Saylor Academy, |
| Relator term |
issuing body. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
BC Open Textbook Project, |
| Relator term |
distributor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
BCcampus. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Saylor Academy |
| Uniform Resource Identifier |
<a href="https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/">https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
BC Open Textbook Project title homepage |
| Uniform Resource Identifier |
<a href="https://open.bccampus.ca/find-open-textbooks/?uuid=65ed5b9b-a7dc-4e73-ae37-76e23e04ee46&contributor=&keyword=&subject=">https://open.bccampus.ca/find-open-textbooks/?uuid=65ed5b9b-a7dc-4e73-ae37-76e23e04ee46&contributor=&keyword=&subject=</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
BC Open Textbook Project PDF file |
| Uniform Resource Identifier |
<a href="http://solr.bccampus.ca:8001/bcc/file/65ed5b9b-a7dc-4e73-ae37-76e23e04ee46/1/eMarketing%20-%20The%20Essential%20Guide%20to%20Online%20Marketing.pdf">http://solr.bccampus.ca:8001/bcc/file/65ed5b9b-a7dc-4e73-ae37-76e23e04ee46/1/eMarketing%20-%20The%20Essential%20Guide%20to%20Online%20Marketing.pdf</a> |
