MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03372cai a2200493Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
bcotR000186 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210215102156.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160726c20159999mnuuu o b 0 2eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
COF |
| Language of cataloging |
eng |
| Transcribing agency |
COF |
| Modifying agency |
ORU |
| -- |
OCL |
| -- |
OCLCQ |
| -- |
CaBSKC |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780982361825 |
| Qualifying information |
(ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0982361823 |
| Qualifying information |
(ebk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)953994213 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.P95 2015eb |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
University of Minnesota Libraries Publishing, |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
Open Textbook Library |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
BCcampus, BC Open Textbook Project |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource : |
| Other physical details |
colour illustrations |
| 310 ## - CURRENT PUBLICATION FREQUENCY |
|---|
| Current publication frequency |
Updated irregularly. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Open textbook library |
| 500 ## - GENERAL NOTE |
|---|
| General note |
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Principles of Marketing by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.--title page verso. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Author removed at request of original publisher. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is marketing? -- Strategic planning -- Consumer behavior : how people make buying decisions -- Business buying behavior -- Market segmenting, targeting, and positioning -- Creating offerings -- Developing and managing offerings -- Using marketing channels to create value for customers -- Using supply chains to create value for customers -- Gathering and using information : marketing research and market intelligence -- Integrated marketing communications and the changing media landscape -- Public relations, social media and sponsorships -- Professional selling -- Customer satisfaction, loyalty, and empowerment -- Price, the only revenue generator -- The marketing plan. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment."--Open Textbook Library. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online version, 2015 edition; title from PDF (viewed on July 26, 2016). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Open Textbook Library, |
| Relator term |
distributor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
BC Open Textbook Project, |
| Relator term |
distributor |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
BCcampus. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Open Textbook Library. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
BC Open Textbook Project title homepage |
| Uniform Resource Identifier |
<a href="https://open.bccampus.ca/find-open-textbooks/?uuid=ca3ef877-1f08-479d-a085-420121782a31&contributor=&keyword=&subject=">https://open.bccampus.ca/find-open-textbooks/?uuid=ca3ef877-1f08-479d-a085-420121782a31&contributor=&keyword=&subject=</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
BC Open Textbook Project |
| Uniform Resource Identifier |
<a href="http://solr.bccampus.ca:8001/bcc/file/ca3ef877-1f08-479d-a085-420121782a31/1/Principles-of-Marketing-1483460975.pdf">http://solr.bccampus.ca:8001/bcc/file/ca3ef877-1f08-479d-a085-420121782a31/1/Principles-of-Marketing-1483460975.pdf</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
HTML file |
| Uniform Resource Identifier |
<a href="https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=50">https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=50</a> |
