MARC details
| 000 -LEADER |
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| fixed length control field |
03577nam a2200421Iu 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9781838678739 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303084800.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200122t20202020enk ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781838678739 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HB615 |
| Item number |
.P58 2020 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS025000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJH |
| Source |
bicssc |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
658 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.421 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pittz, Thomas G., |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
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| Title |
The entrepreneur's guide to risk and decisions : |
| Remainder of title |
building successful early-stage ventures / |
| Statement of responsibility, etc. |
authored by Thomas G. Pittz (University of Tampa, USA), Eric W. Liguori (Rowan University, USA). |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
Emerald Publishing Limited, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (128 pages) ; |
| Dimensions |
cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1: Process -- I. Ideas vs execution -- II. Business plans vs. business models -- III. Prototyping -- IV. The pitch -- V. Market segmentation & pivoting -- Chapter 2: People -- I. Finding and selecting partners -- II. Determining equity & vesting -- III. Building culture -- IV. Hiring employees -- V. Choosing mentors -- Chapter 3: Networks -- I. Networking fundamentals -- II. Navigating networks (ESOs, community services, etc.) -- III. Building networks -- IV. Exploiting networks -- V. Maintaining networks -- Chapter 4: Sales & marketing -- I. Learning to sell -- II. Sales pipeline and tracking metrics -- III. Failure, rejection, learning -- IV. Guerilla marketing -- V. Pricing models -- VI. Branding -- Chapter 5: Financing -- I. Financial literacy -- II. Bootstrapping -- III. Crowdfunding -- IV. Equity financing -- V. Debt financing -- Chapter 6: Nuts and bolts -- I. Legal considerations (filing your business, ownership decisions, etc.) -- II. Human resource basics (important laws & filings, etc.) -- III. Compliance & business systems -- IV. Tax considerations -- V. Exit strategies. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these decisions. Throughout this book, they offer practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, networking with key connectors, and launching your business as inexpensively and aggressively as possible. Following lean startup logic, The Entrepreneur's Guide to Risk and Decisions: Building Successful Early-Stage Ventures cuts through to the strategically important - and emotionally charged - decisions that separate the successful entrepreneurs from the unsuccessful. It is designed to help entrepreneurs move quickly, rapidly iterate their business models based on customer feedback, and provide guideposts for managing the risks inherent in all startup ventures. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| General subdivision |
Decison making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Risk management |
| General subdivision |
Decison making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Entrepreneurship. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship. |
| Source of heading or term |
bicssc |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Liguori, Eric W., |
| Relator term |
author. |
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9781838678722 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://doi.org/10.1108/9781838678715">https://doi.org/10.1108/9781838678715</a> |
