MARC details
| 000 -LEADER |
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| fixed length control field |
03335nam a2200433Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9781789734393 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UtOrBLW |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303084816.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
191219t20192019enk ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781789734393 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UtOrBLW |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UtOrBLW |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
e------ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD58.82 |
| Item number |
.B63 2019 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS103000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJU |
| Source |
bicssc |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
658 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.3/124 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bochenek, Lukasz M., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Advocacy and organizational engagement : |
| Remainder of title |
redefining the way organizations engage / |
| Statement of responsibility, etc. |
Lukasz M. Bochenek (Leidar, Switzerland). |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Name of producer, publisher, distributor, manufacturer |
Emerald Publishing Limited, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xix, 209 pages) |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction - why advocacy? why now? -- 1. What is advocacy and why it is important? -- 2. Strategic advocacy management - looking for a managerial model -- 3. From philanthropy to sustainability through CSR - what's next? societal context and changing role of the companies -- 4. Connecting with right audiences for a better impact - imperatives of the influencer marketing -- 5. Defining a conceptual model for advocacy strategy development -- 6. Shaping and (re-)defining the discourse content marketing in advocacy -- 7. Doing good and being good or simply getting it right - corporate crisis and defensive advocacy -- 8. New frontier for advocacy - towards an experience-based model of engagement -- Epilogue - what's next for advocacy. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It proposes and provides tools for driving multilateral advocacy, where multiple actors and institutions cooperate together. For individuals, organizations and companies to be heard and have an impact, they need to cut through the noise by focusing on the quality and originality of their communications. This book analyzes the development of corporate communications and advocacy management within a number of contexts, including social media, marketing influencers, public relations and corporate social responsibility. To challenge the traditional perceptions of communications within companies and create a holistic approach to advocacy, Lukasz M. Bochenek blends theoretical reflection with practical implementation and provides the reader with management models, strategic advice, questionnaires and tools. This makes Advocacy and Organizational Engagement a beneficial read for both scholars and practitioners working in the field of organizational development and business strategy. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Organizational learning |
| Geographic subdivision |
Europe. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Organizational change |
| Geographic subdivision |
Europe. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Organizational Development. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organizational theory & behaviour. |
| Source of heading or term |
bicssc |
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
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| International Standard Book Number |
9781789734386 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://doi.org/10.1108/9781789734379">https://doi.org/10.1108/9781789734379</a> |
