MARC details
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03536nam a2200421Ia 4500 |
| 001 - CONTROL NUMBER |
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bslw09276138 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UtOrBLW |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303085107.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr un||||||||| |
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141010s2014 enka o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781784410001 (electronic bk.) : |
| Terms of availability |
£66.95 ; €89.95 ; $114.95 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.2 |
| Item number |
.S56 2014 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJSM |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043060 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043000 |
| Source |
bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Shopper marketing and the role of in-store marketing |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
edited by Anne L. Roggeveen, Jens Nordfält, Dhruv Grewal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bingley, U.K. : |
| Name of publisher, distributor, etc. |
Emerald, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xxi, 220 p.) : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Review of marketing research, |
| International Standard Serial Number |
1548-6435 ; |
| Volume/sequential designation |
v. 11 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Mobile shopper marketing: assessing the impact of mobile technology on consumer path to purchase / Alicia Baik, Rajkumar Venkatesan, Paul Ferris -- Tracing the evolution & projectingthe future of in-store marketing / V. Kumar, Nita Umashankar, Insu Park -- Six lessons for in-store marketing from six years of mobile eye-tracking research / Kirk Hendrickson, Kusum L. Ailawadi -- The shopper-centric retailer : three case studies on deriving shopper insights from frequent shopper data / Hristina Dzhogleva Nikolova ... [et al.] -- How do marketing actions and customer mindset metrics influence the consumers path to purchase? / Shuba Srinivasan -- Insights from in-store marketing experiments / Jens Nordfält ... [et al.] -- Identifying the drivers of shopper attention, engagement, and purchase / Raymond R. Burke, Alex Leykin -- Shopper marketing 2.0 : opportunities and challenges / Venkatesh Shankar. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. Although there are many path to purchase points which are important to understand, this edition of RMR is devoted to the topic of in-store marketing actions to understand their impact on shopper reactions to offers. The chapters highlight new technologies (e.g., mobile, digital displays) and information aids (e.g., nutrition scores, floor signage) being used by leading retailers to influence the path to purchase. In addition, new research technologies (e.g., eye-tracking, heat maps, in-store experiments) and models that are being used to assess the effectiveness of the path to purchase tactics are discussed. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Print version record |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Marketing |
| -- |
Research. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Marketing |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research. |
| Source of heading or term |
bicssc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising, Point-of-sale. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roggeveen, Anne L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nordfält, Jens. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grewal, Dhruv. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9781784410018 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411</a> |
