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| 001 - CONTROL NUMBER |
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bslw07497244 |
| 003 - CONTROL NUMBER IDENTIFIER |
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UtOrBLW |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20210303085216.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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110429s2011 enka o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857244482 (electronic bk.) : |
| Terms of availability |
£67.95 ; €97.95 ; $124.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UtOrBLW |
| Transcribing agency |
UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF1416 |
| Item number |
.I58 2011 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJK |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043060 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043030 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043000 |
| Source |
bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.1 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
International marketing |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
edited by Shaoming Zou, Huifen Fu. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bingley, U.K. : |
| Name of publisher, distributor, etc. |
Emerald, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiv, 307 p.) : |
| Other physical details |
ill. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Advances in international marketing, |
| International Standard Serial Number |
1474-7979 ; |
| Volume/sequential designation |
v. 21 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Print version record |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Marketing |
| -- |
Research. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
International |
| -- |
Marketing. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Marketing |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing. |
| Source of heading or term |
bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business. |
| Source of heading or term |
bicssc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zou, Shaoming. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fu, Huifen. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9780857244475 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Advances in international marketing ; |
| Volume/sequential designation |
v. 21. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2011)21">https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2011)21</a> |
| 913 ## - |
|---|
| -- |
Apr2011 |
