MARC details
| 000 -LEADER |
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| fixed length control field |
02886nam a2200361Ka 4500 |
| 001 - CONTROL NUMBER |
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| control field |
bslw06700647 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UtOrBLW |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303085249.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101229s2009 enka o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780857247285 (electronic bk.) : |
| Terms of availability |
£59.95 ; €74.95 ; $99.95 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UtOrBLW |
| Transcribing agency |
UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.2 |
| Item number |
.R48 2009 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJSM |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043060 |
| Source |
bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
339.1 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
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| Title |
Review of marketing research. |
| Number of part/section of a work |
Vol. 6 |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
edited by Naresh K. Malhotra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bingley, U.K. : |
| Name of publisher, distributor, etc. |
Emerald, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xvii, 190 p.) : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Review of marketing research, |
| International Standard Serial Number |
1548-6435 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Review of marketing research : analyzing accumulated knowledge and influencing future research / Naresh K. Malhotra -- A review of prior classifications of purchase behavior and a proposal for a new typology / Hans Baumgartner -- Measuring customer lifetime value : models and analysis / Dipak C. Jain -- Learning models / Pradeep K. Chintagunta -- Customer co-creation : a typology and research agenda / Aric Rindfleisch -- Challenges in measuring return on marketing investment : combining research and practice perspectives / Dave Reibstein -- Service-dominant logic : a review and assessment / Yi He -- Marketing in a world with costs of price adjustment / Sourav Ray. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series." |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Print version record |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Marketing |
| -- |
Research. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research. |
| Source of heading or term |
bicssc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9780765621276 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2010)6">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2010)6</a> |
| 913 ## - |
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| -- |
BMEbacklist |
