Catholic University of Zimbabwe Library
Online Public Access Catalogue
(OPAC)

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research (Record no. 31401)

MARC details
000 -LEADER
fixed length control field 02864nam a2200445Ka 4500
001 - CONTROL NUMBER
control field bslw06308486
003 - CONTROL NUMBER IDENTIFIER
control field UtOrBLW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210303085252.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr un|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101115s2009 enk o 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849506045 (electronic bk.) :
Terms of availability £69.95 ; €105.95 ; $134.95
040 ## - CATALOGING SOURCE
Original cataloging agency UtOrBLW
Transcribing agency UtOrBLW
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number G155.7
Item number .P47 2009
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNSG
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNSH
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS081000
Source bisacsh
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 338.48
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4791
Edition number 22
245 00 - TITLE STATEMENT
Title Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
Medium [electronic resource] /
Statement of responsibility, etc. edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bingley, U.K. :
Name of publisher, distributor, etc. Emerald,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xi, 308 p.).
490 1# - SERIES STATEMENT
Series statement Advances in culture, tourism and hospitality research,
International Standard Serial Number 1871-3173 ;
Volume/sequential designation v. 3
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
520 ## - SUMMARY, ETC.
Summary, etc. Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Economics
General subdivision Industries
-- Hospitality, Travel & Tourism.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism industry.
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry.
Source of heading or term bicssc
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Woodside, Arch.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Megehee, Carol M.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ogle, Alfred.
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9781849506038
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Advances in culture, tourism and hospitality research ;
Volume/sequential designation v. 3.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2009)3">https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2009)3</a>
913 ## -
-- BMEbacklist
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Uniform Resource Identifier Price effective from Koha item type
          Digital Library Digital Library Online Access 03.03.2021   G155.7 .P47 2009 03.03.2021 https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2009)3 03.03.2021 eBook

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