MARC details
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04666cam a2200433Ka 4500 |
| 001 - CONTROL NUMBER |
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ocn441769155 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303085336.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060808s2007 ne a ob 100 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781849504584 (electronic bk.) : |
| Terms of availability |
£62.95 ; € 87.95 ; $111.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
184950458X (electronic bk.) : |
| Terms of availability |
£62.95 ; € 87.95 ; $111.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
0762313692 (hbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MERUC |
| Language of cataloging |
eng |
| Transcribing agency |
MERUC |
| Modifying agency |
UBY |
| -- |
OCLCQ |
| -- |
YDXCP |
| -- |
OTZ |
| -- |
ZJC |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.I58 2007 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043030 |
| Source |
bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.5 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
International marketing research |
| Medium |
[electronic resource] : |
| Remainder of title |
opportunities and challenges in the 21st century / |
| Statement of responsibility, etc. |
guest edited by Alex Rialp and Josep Rialp. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Amsterdam ; |
| -- |
Oxford : |
| Name of publisher, distributor, etc. |
Elsevier JAI, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xv, 426 p.) : |
| Other physical details |
ill. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Advances in international marketing, |
| International Standard Serial Number |
1474-7979 ; |
| Volume/sequential designation |
v. 17 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface / S. Tamer Cavusgil -- International marketing research: opportunities and challenges in the 21st Century / Alex Rialp, Josep Rialp -- Different types of exporting SMEs: similarities and differences in export performance / Jorma Larimo -- Niche strategy and export performance / Antonella Zucchella, Giada Palamara -- Factors affecting the timing of the export development process in Spanish manufacturing firms / Aristides Olivares-Mesa, Sonia Suarez-Ortega -- The role of market and learning orientations in relationship quality: evidence from Vietnamese exporters and their foreign importers / Trang T.M. Nguyen, Nigel J. Barrett, Tho D. Nguyen -- The internationalisation of biotech SMEs: a comparative analysis of UK and US firms / Calin Gurau, Ashok Ranchhod -- Mode of entry in service firms: strategic variables and characteristics of services influencing the internationalization process / Esther Sánchez Peinado, José Pla Barber -- Managing international market entry strategy: the case of retailing firms / Kannika Leelapanyalert, Pervez Ghauri -- Extending and comparing Cavusgil's overall market opportunity indexes / Michael R. Mullen, Shirley Ye Sheng -- City-of-origin effects in the German beer market: transferring an international construct to a local context / Patrick Lentz, Hartmut H. Holzmüller, Eric Schirrmann -- How do business groups function and evolve in emerging markets? the case of Turkish business groups / Attila Yaprak, Bahattin Karademir, Richard N. Osborn -- Small manufacturing firms' involvement in international e-business activities / Per Servais, Tage Koed Madsen, Erik S. Rasmussen -- Are internet firms global? / Stephen Chen -- How do the internet and internationalization affect the buying center? / Catherine N. Axinn, Dawn R. Deeter-Schmelz, Brian T. Straley, Ernest J. Zavoral -- Internet-based knowledge internalization and firm internationalization in transition markets / Tho D. Nguyen, Nigel J. Barrett -- How advanced are websites of SME exporters? an investigation into drivers and inhibitors / Heidi Winklhofer, Kathryn Houghton, Thomas Chesney. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analysis to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| Form subdivision |
Congresses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| Form subdivision |
Congresses. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing. |
| Source of heading or term |
bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
International |
| -- |
Marketing. |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rialp, Alex. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rialp, Josep. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
International marketing research. |
| Place, publisher, and date of publication |
Amsterdam ; Oxford : Elsevier JAI, 2007 |
| International Standard Book Number |
9780762313693 |
| Record control number |
(OCoLC)76849952 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Advances in international marketing ; |
| Volume/sequential designation |
v. 17. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2006)17">https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2006)17</a> |
| 913 ## - |
|---|
| -- |
BMEbacklist |
