MARC details
| 000 -LEADER |
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| fixed length control field |
03766cam a2200409Ia 4500 |
| 001 - CONTROL NUMBER |
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ocn123131908 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303085348.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070416s2005 ne a fs 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781849503112 (electronic bk.) : |
| Terms of availability |
£87.95 ; € 129.95 ; $159.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1849503117 (electronic bk.) : |
| Terms of availability |
£87.95 ; € 129.95 ; $159.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
0762311592 (hbk.) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Transcribing agency |
N$T |
| Modifying agency |
YDXCP |
| -- |
OCLCQ |
| -- |
EBLCP |
| -- |
MERUC |
| -- |
UBY |
| -- |
ZJC |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.153 |
| Item number |
.M335 2005 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJMV5 |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS043000 |
| Source |
bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
339.1 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.5038 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
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| Title |
Managing product innovation |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
edited by Arch G. Woodside. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Amsterdam ; |
| -- |
Oxford : |
| Name of publisher, distributor, etc. |
Elsevier JAI, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xiii, 780 p.) : |
| Other physical details |
ill. |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Advances in business marketing and purchasing, |
| International Standard Serial Number |
1069-0964 ; |
| Volume/sequential designation |
v. 13 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Organizing interactive product development / Fredrik von Corswant -- Co-creating successful new industrial networks and products / Magnar Forbord -- The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira -- Life-cycle perspective in the measurement of new product development performance / Petri Suomala -- Barriers to strategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens -- Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Günter Specht, Hans Mühlbacher, Clas Wahlbin. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPD programs? "Managing Product Innovation (MPI)" explains why both manufacturing and customer firms usually reject superior new technologies and how competitors new to the industry become successful (by focusing on previously unnoticed customers and offering higher performance with lower costs via the radically new technologies). "MPI" provides worthwhile answers on what specific actions executives in established and new firms can adopt to achieve successful radical NPD programs. Related to managing new NPD processes successfully and additional strategic marketing issues, the following few thoughts summarize the wisdom that Volume 13 elaborates upon: leverage interfirm relationships; pay attention to products that can be co-created by interfirm networks; think and act globally via personal contacts; stay complex and be uncomfortable with success; evaluate NPD performance using a life cycle perspective; and, identify upstream as well as direct influences on NPD performance. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
New products |
| General subdivision |
Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Production & quality control management. |
| Source of heading or term |
bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Marketing |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Woodside, Arch G. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Relationship information |
Print version: |
| Title |
Managing product innovation. |
| Place, publisher, and date of publication |
Amsterdam ; Oxford : Elsevier JAI, 2005 |
| International Standard Book Number |
0762311592 |
| -- |
9780762311590 |
| Record control number |
(OCoLC)57282962 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Advances in business marketing and purchasing ; |
| Volume/sequential designation |
v. 13. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2005)13">https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2005)13</a> |
| 913 ## - |
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| -- |
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