MARC details
| 000 -LEADER |
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| fixed length control field |
04190cam a2200541Ka 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn647334144 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303085409.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100713s2003 ne ab ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781849502283 (electronic bk.) : |
| Terms of availability |
£70.95 ; € 102.95 ; $131.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1849502285 (electronic bk.) : |
| Terms of availability |
£70.95 ; € 102.95 ; $131.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9780762310449 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
0762310448 (hbk.) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
ZJC |
| Language of cataloging |
eng |
| Transcribing agency |
ZJC |
| Modifying agency |
ZJC |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF1416 |
| Item number |
.R48 2003 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJG |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJK |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
LNCD |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS043030 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043060 |
| Source |
bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
339.5 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.84072 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
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| Title |
Reviving traditions in research on international market entry |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
edited by Tiger Li. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Amsterdam ; |
| -- |
Boston : |
| Name of publisher, distributor, etc. |
JAI, |
| Date of publication, distribution, etc. |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (ix, 169 p.) : |
| Other physical details |
ill., map |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Advances in international marketing, |
| International Standard Serial Number |
1474-7979 ; |
| Volume/sequential designation |
v. 14 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry / Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / Shaoming Zou, Charles R Taylor, Er (Eric) Fang -- Channel integration decisions in new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng -- Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creating a favorable environment to attract foreign direct investment and promote export. Written by a group of internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
International business enterprises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
New products |
| General subdivision |
Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Competition, International. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business ethics. |
| Source of heading or term |
bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business. |
| Source of heading or term |
bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Company law. |
| Source of heading or term |
bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
International |
| -- |
Marketing. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Marketing |
| -- |
Research. |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Li, Tiger. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
Reviving traditions in research on international market entry. |
| Edition |
1st ed. |
| Place, publisher, and date of publication |
Amsterdam ; Boston : JAI, 2003 |
| International Standard Book Number |
0762310448 |
| Record control number |
(DLC) 2004271351 |
| -- |
(OCoLC)52357987 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Advances in international marketing ; |
| Volume/sequential designation |
v. 14. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2003)14">https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2003)14</a> |
| 913 ## - |
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| -- |
BMEbacklist |
