MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01856nam a22003497a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
101782 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KnowledgeUnlatched |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210303105123.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr u|||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210129p20162019gw o u00| u ger d |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Institution to which field applies |
BiblioBoard |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783763957507 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
https://library.biblioboard.com/ext/api/media/42cc27b5-0fbd-467d-b460-86be98b53f69/assets/thumbnail.jpg |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ScCtBLL |
| Transcribing agency |
ScCtBLL |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing |
| Statement of responsibility, etc. |
Germany GATE. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
W. Bertelsmann Verlag, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (88 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access copy available to the general public. |
| Standardized terminology for access restriction |
Unrestricted |
| Source of term |
star |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing." |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
KU Open Services |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social Science / Sociology |
| Source of heading or term |
bisacsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social sciences |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
GATE, Germany |
| Relator term |
editor. |
| 758 ## - |
|---|
| -- |
Is found in: |
| -- |
Knowledge Unlatched |
| -- |
https://openresearchlibrary.org/module/2774bc74-146a-484f-a7ba-ab1d6a09bbfb |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://openresearchlibrary.org/content/42cc27b5-0fbd-467d-b460-86be98b53f69">https://openresearchlibrary.org/content/42cc27b5-0fbd-467d-b460-86be98b53f69</a> |
| Public note |
View this content on Open Research Library. |
| -- |
0 |
