Marketing principles / (Record no. 44727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00704cam a2200241 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1809764 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 791217s1980 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 79027099 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0830254846 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | CUZ |
| Modifying agency | CUZ |
| Language of cataloging | eng |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | ENI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Enis, Ben M. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing principles / |
| Statement of responsibility, etc. | Ben M. Enis. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3d ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Santa Monica, Calif. : |
| Name of producer, publisher, distributor, manufacturer | Goodyear Pub. Co., |
| Date of production, publication, distribution, manufacture, or copyright notice | c1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 647 pages. : |
| Other physical details | illustrations. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | OS Book |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Media type term | unmeditaed |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | CUZ Harare Campus | CUZ Harare Campus | Open Shelf | 05.06.2023 | Donation | CUZ15635 | HF5415.13 ENI | BK009651 | 22.05.2025 | 05.06.2023 | OS Book |