Marketing: (Record no. 45421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00760nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251030b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780395369388 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUZ |
| Language of cataloging | eng |
| Transcribing agency | CUZ |
| Modifying agency | CUZ |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.P65PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | William M. Pride |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | Concepts and strategies |
| Statement of responsibility, etc. | by William M. Pride and O.C. Ferrell |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston |
| Name of producer, publisher, distributor, manufacturer | Houghton Mifflin company |
| Date of production, publication, distribution, manufacture, or copyright notice | ©1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | extent xxxiv ,818pages |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographical reference and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce |
| -- | Business |
| -- | Marketing. Distribution of products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | OS Book |
| Item part | 5415.P65PRI |
| Call number prefix | HF |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CUZ Harare Campus | CUZ Harare Campus | Open Shelf | 27.10.2025 | Donation | 50.00 | CUZ16753 | HF5415.P65PRI | BK010996 | 30.10.2025 | 50.00 | 30.10.2025 | OS Book |