Marketing (Record no. 8242)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00471 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395280591 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191017171945.0 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415 .P658 1980 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | : Basic Concepts and Decisions |
| Medium | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | mau |
| Name of publisher, distributor, etc. | Houghton Mifflin |
| Date of publication, distribution, etc. | c1980 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 754 p. : ill. |
| Other physical details | 26 cm. |
| Dimensions | xxiii, 754 p. : ill. ; 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | William M. Pride, O. C. Ferrell. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
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