Introduction to mass communication (Record no. 9931)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00486 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073526157 (acid- |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191017173211.0 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | P90 .B284 2012 |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to mass communication |
| Remainder of title | : media, literacy, and culture |
| Medium | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | nyu |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 449 p. : col. ill. |
| Other physical details | 28 cm. |
| Dimensions | xx, 449 p. : col. ill. ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Stanley J. Baran. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Programming |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MASS MEDIA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baran, Stanley J. |
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