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Marketing : Basic Concepts and Decisions print

Publication details: mau Houghton Mifflin c1980Edition: 2d edDescription: xxiii, 754 p. : ill. 26 cm. xxiii, 754 p. : ill. ; 26 cmISBN: 0395280591Subject(s): MARKETINGOther classification: HF5415 .P658 1980
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William M. Pride, O. C. Ferrell.

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