Principles and practice of marketing / David Jobber.
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TextPublication details: London ; New York : McGraw-Hill, [1995]Description: xx, 745 p. : ill. (some col.) ; 25 cmISBN: 0077079353Subject(s): Marketing | Marketing -- Europe -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .J5 1995
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CUZ Harare Campus Open Shelf | HF5415.J (Browse shelf(Opens below)) | 1 | Available | BK008575 |
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| HF 5415. CRA Strategic marketing. | HF5415.EVA Marketing : marketing in the 21st century | HF5415 GRE Retail marketing management : | HF5415.J Principles and practice of marketing / | HF5415JOH Branding: In five and a half steps | HF 5415. L48 innovating in marketing. | HF 5415. M22 Basic marketing. |
Includes bibliographical references and index.
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