Chapter 1: The Foundations of Business -- Chapter 2: Business Ethics and Social Responsibility -- Chapter 3: Business in a Global Environment -- Chapter 4: Selecting a Form of Business Ownership -- Chapter 5: The Challenges of Starting a Business -- Chapter 6: Managing for Business Success -- Chapter 7: Recruiting, Motivating, and Keeping Quality Employees -- Chapter 8: Teamwork and Communications -- Chapter 9: Marketing: Providing Value to Customers -- Chapter 10: Product Design and Development -- Chapter 11: Operations Management in Manufacturing and Service Industries -- Chapter 12: The Role of Accounting in Business -- Chapter 13: Managing Financial Resources -- Chapter 14: Personal Finances -- Chapter 15: Managing Information and Technology -- Chapter 16: The Legal and Regulatory Environment of Business

The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way. Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.

Attribution-NonCommercial-ShareAlike

In English.

Description based on print resource