Digital Gaming and the Advertising Landscape Teresa de la Hera.
Material type:
TextSeries: Games and playPublisher: Project Muse, Manufacturer: Project MUSE, Description: 1 online resource (1 EPUB unpaged) : illustrationsISBN: 9789048538676; 904853867XSubject(s): Video games -- Economic aspects | Video games industry | Electronic games -- MarketingGenre/Form: Electronic books. | Electronic books. Additional physical formats: Print version:: No titleDDC classification: 338.4/77948 LOC classification: HD9993.E452 | H47 2019Online resources: Full text available: Summary: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HD9993.E452 H47 2019 (Browse shelf(Opens below)) | Link to resource | Available |
Issued as part of book collections on Project MUSE.
Includes bibliographical references and index.
Open Access Unrestricted online access star
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
Description based on print version record.
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