The new generation Z in Asia : dynamics, differences, digitalization / edited by Elodie Gentina (IESEG School of Management, France) and Emma Parry (Cranfield School of Management, UK).
Material type:
TextSeries: Changing context of managing peoplePublisher: Emerald Publishing Limited, Edition: First editionDescription: 1 online resource (224 pages)ISBN: 9781800432222Subject(s): Generation Z -- Asia | Social Science, Social Classes & Economic Disparity | Intergenerational relationshipsAdditional physical formats: No titleDDC classification: 305.23095 LOC classification: HQ799.8.A78 | N49 2020Online resources: Click here to access online | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HQ799.8.A78 N49 2020 (Browse shelf(Opens below)) | Link to resource | Available |
Includes index.
Includes bibliographical references.
PART 1: GENERATION Z IN ASIA: A RESEARCH AGENDA Chapter 1: Generation Z in Asia: A Research Agenda Elodie Gentina PART 2: WHAT THE EXPERTS TELL US ABOUT EAST ASIA -- Chapter 2: Generation Z in China: Implications for Global Brands Zhiyong Yang, Ying Wang, and Jiyoung Hwang -- Chapter 3: Generation Z in Hong Kong: Simple while Multi-Tasking Melannie Zhan -- Chapter 4: Generation Z in Japan: Raised in Anxiety Mototaka Sakashita -- Chapter 5: Generation Z in Taiwan: Low Salaries, Little Happiness and a Social-Media World in the Mix Ryan Brading PART 3: WHAT THE EXPERTS TELL US ABOUT SOUTH ASIA -- Chapter 6: Generation Z in India: Digital natives and makers of change Shaheema Hameed and Meera Mathur -- Chapter 7: Generation Z in Pakistan: Trends and Managerial Implications Ahmad Jamal PART 4: WHAT THE EXPERTS TELL US ABOUT SOUTHEAST ASIA -- Chapter 8: Generation Z in Indonesia: The Self-Driven Digital Zahrotur Rusyda Hinduan, Adilla Anggreani and Muhamad Irfan Agia -- Chapter 9: Generation Z in Vietnam: The Quest for Authenticity Linh Hoang Nguyen and Hoa Phuong Nguyen -- Chapter 10: Generation Z in Malaysia: The five "E" generation (Electronically-engaged, Educated, Entrepreneurial, Empowered, and Environmentally-conscious) Fandy Tjiptono, Ghazala Khan, Ewe Soo Yeong and Vimala Kunchamboo PART 5: WHAT THE EXPERTS TELL US ABOUT WESTERN ASIA Chapter 11 Generation Z in Turkey: A Generation with High Hopes and Big Fears Berna Tarı-Kasnakoğlu, Meltem Türe and Yunus Kalender Chapter 12 Generation Z in the United Arab Emirates: A Smart-Tech Driven iGeneration Nisreen Ameen and Amitabh Anand PART 6: GENERATION Z IN ASIA: PATTERNS AND PREDICTIONS Chapter 13 Generation Z in Asia: Patterns and Predictions Emma Parry.
This book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and economics, few authors understand in depth the behaviour of the young people in their roles as consumers and as new members of the working world. The New Generation Z in Asia: Dynamics, Differences, Digitalization explores how specific Asiatic cultures translate into a creative and innovative society in order to conduct business to adjust their recruitment and retention strategies, also examining how they attract and retain the best young talent in Asia. Written for academics and professionals in the fields of Management, Organizational Behaviour, Marketing, and Human Resource Management, this work examines a set of topics that describe societal and managerial feelings, goals, concerns and behaviours of a vast continent that stretches from East Asia through South Asia, Southeast Asia to Western Asia.
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