Communicating social and environmental issues effectively / authored by Betsy Reed (Big Sky Strategic Communications, UK).
Material type:
TextSeries: PRCA practice guidesPublisher: Emerald Publishing Limited, Description: 1 online resource (208 pages) ; cmISBN: 9781838674694Subject(s): Communication in the environmental sciences | Communication in the social sciences | Environmental policy -- Social aspects | Business communication | Business & Economics -- Business Communication -- General | Business communication & presentationAdditional physical formats: No titleDDC classification: 304.2014 LOC classification: HF5718 | .R44 2020Online resources: Click here to access online Summary: As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.
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| HF5718 .M36 2016 The management game of communication | HF5718 .M37 2017 Mastering business for strategic communicators : | HF5718 .M435eb Business communication for success. | HF5718 .R44 2020 Communicating social and environmental issues effectively / | HF5718 R63 2016 Writing for strategic communication industries / | HF5718 .S53 2018eb Communication for business professionals / | HF5718.2.G7 H69 2017 How strategic communication shapes value and innovation in society / |
Includes index.
Includes bibliographical references.
As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.
Print version record.
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