The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time / authored by Bernard Jaworski (Drucker School of Management, USA), Bob Lurie (Eastman Chemical, USA).
Material type:
TextSeries: American Marketing AssociationPublisher: Emerald Publishing Limited, Description: 1 online resource (304 pages) ; cmISBN: 9781839826863Subject(s): Marketing | Corporations -- Growth | Business & Economics -- Marketing -- General | Sales & marketing managementAdditional physical formats: No titleDDC classification: 658.8 LOC classification: HF5415 | .J39 2020Online resources: Click here to access online | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
eBook
|
Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HF5415 .J39 2020 (Browse shelf(Opens below)) | Link to resource | Available |
Includes index.
Includes bibliographical references.
Chapter 1: Overview of the Organic Growth Playbook -- Chapter 2: Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals -- Chapter 3: First Principle: Map the Buying Process Waterfall -- Chapter 4: EnServ: 'Everyone Sees the Market the Same Way' -- Chapter 5: Second Principle: Propensity-Based Segmentation -- Chapter 6: Sparkle Cosmetics: Winning at the Wall -- Chapter 7: Third Principle: Unearth the Critical Drivers -- Chapter 8: Caesar Financial: 'We Need the Whole Client Portfolio!' -- Chapter 9: Fourth Principle: Develop a Behavior -- Chapter 10: Fifth Principle: Invest Disproportionately -- Chapter 11: Applying the Playbook in Different Markets -- Chapter 12: Overcoming Organizational Roadblocks.
Print version record.
There are no comments on this title.