Marketing in customer technology environments : prospective customers and magical worlds / authored by Devanathan Sudharshan (University of Kentucky, USA).
Material type:
TextPublisher: Emerald Publishing Limited, Description: 1 online resource (272 pages) ; cmISBN: 9781839096020Subject(s): Marketing | Technology | Business & Economics -- E-Commerce / Digital Marketing | Sales & marketingAdditional physical formats: No titleDDC classification: 658.8 LOC classification: HF5415 | .S83 2020Online resources: Click here to access online | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
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HF5415 .S83 2020 (Browse shelf(Opens below)) | Link to resource | Available |
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| HF5415 .N49 2009 New challenges to international marketing | HF5415 .O74 2018 Organizing marketing and sales : | HF5415 .P95 2015eb Principles of marketing. | HF5415 .S83 2020 Marketing in customer technology environments : | HF5415 .T69 2012 Toward a better understanding of the role of value in markets and marketing | HF5415.12.T9 M37 2018 Marketing management in Turkey / | HF5415.122 .E29 2002 Econometric models in marketing |
Includes index.
Includes bibliographical references.
Chapter 1: Introduction -- Chapter 2: Customer information processing and decision making in CTEs -- Chapter 3: Wonderment and magic -- Chapter 4: Virtual reality -- Chapter 5: Augmented reality -- Chapter 6: Mixed reality -- Chapter 7: Internet of everything -- Chapter 8: Enabling technologies -- Chapter 9: Conclusion.
New customer technology environments are magical worlds. With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever ; while being inundated with increasing amounts of marketing material. How can you market effectively using these new CTEs? Providing an accessible description of these new, emerging technologies, along with novel frameworks with which to apply them, marketing expert Devanathan Sudharshan offers a straightforward guide to leveraging CTEs. Laden with examples to make the discussion vivid for readers and excite their imaginations, Sudharshan covers decision making in CTEs, mixed reality technologies and enabling technologies. CTEs are still emerging, and their business impact is yet to be measured. This exciting investigative text offers students, practitioners and researchers the chance to learn about these technologies, see the possibilities of their impacts, and their growing applications for the world.
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